INTRODUCING

Turn insights into action, for real behavioural change.

You don’t need another book. You need a system and a coach to Giju.

Join the phase II waitlist

Frequently asked questions

What is a Build?
A Build is a short, focused course that helps you apply one behavioural principle (like consistency, identity, or focus) to real life. Each Build lasts a few days and is broken into daily modules, designed to be clear, actionable, and easy to integrate into your day.⸻How does the AI coach work?
Your AI coach supports you through each Build with structured daily guidance based on behavioural science. It’s there to help you follow through; offering clarity, encouragement, and support if you stall. Not robotic. Just a calm, consistent companion.⸻Do I have to follow a strict method?
No. Giju is flexible by design. We provide the scaffolding, you decide how to use it. Whether it’s pen and paper, voice notes, Notion, or a Word doc, the system adapts to you. What works for you, works for us.⸻Where does it all happen?
Each day’s module is delivered to your WhatsApp. You’ll also have access to a lightweight cockpit where you can browse Builds, track your journey, and reflect on what you’re learning. One login, no complexity, just the tools you need to build your system.⸻What makes Giju different?
We reduce friction wherever we can. No dashboards to wrestle with, no badges to chase. Just structured, research-backed support that fits into real life. No noise. No pressure. Just better days, one Build at a time.
⸻When can I join?
We’re currently finishing up beta testing with our first wave of early Builders, a small group of curious, committed users helping us refine the experience, improve the flow, and polish the product.
Join the waitlist to be part of Phase 2 and get early access before we open Giju to the wider world.

Join the phase II waitlist

• By signing up, you agree to our Privacy Policy and consent to receive coaching content via WhatsApp and email updates about our service.

Privacy Policy
Last updated: August 20251. Introduction
GIJU LTD ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our behavioural coaching service delivered via WhatsApp and our website.Contact Information:
• Company: GIJU LTD
• Address: 7, Bell Yard, London WC2A 2JR, United Kingdom
• Email: [email protected]2. Information We Collect
Personal Information
• Contact Details: Email address, phone number (WhatsApp)
• Profile Information: Name, timezone, communication preferences
• Usage Data: Framework completion status, sprint progress, interaction history
• Communication Data: Messages sent and received via WhatsApp
Automatically Collected Information
• Technical Data: IP address, browser type, device information
• Analytics Data: Website usage patterns, engagement metrics
• WhatsApp Interaction Data: Message delivery status, read receipts (if enabled)3. How We Use Your Information
We use your personal information to:
• Deliver Our Service: Send daily coaching frameworks via WhatsApp
• Track Progress: Monitor framework completion and user journey
• Personalise Experience: Adapt messaging tone and content to your preferences
• Service Communication: Send account updates, billing information, and customer support
• Improve Our Service: Analyse usage patterns to enhance user experience
• Marketing: Send promotional emails (with your consent)
Legal Basis for Processing (GDPR)
• Contract Performance: Delivering our coaching service
• Legitimate Interest: Service improvement and customer support
• Consent: Marketing communications and optional features4. How We Share Your Information
We do not sell, trade, or share your personal information with third parties, except:
Service Providers
• Meta/WhatsApp: For message delivery via WhatsApp Business API
• Supabase: For secure data storage and database management
• Twilio (if applicable): For backup SMS delivery
• Payment Processors: For subscription billing (Stripe or similar)
Legal Requirements
We may disclose information if required by law, court order, or to protect our rights.5. WhatsApp-Specific Information
WhatsApp Business API
• We use WhatsApp Business API to deliver daily coaching content
• Your phone number is processed by Meta/WhatsApp for message delivery
• WhatsApp's own Privacy Policy applies to their processing of your data
• Messages are encrypted in transit using WhatsApp's encryption
Message Types
• Utility Messages: Daily frameworks and progress updates
• Service Messages: Responses to your inquiries
• Marketing Messages: Promotional content (with consent only)6. Data Storage and Security
Data Storage
• Your data is stored securely using Supabase (cloud database)
• Data is stored within the European Economic Area where possible
• We implement appropriate technical and organisational measures to protect your data
Data Retention
• Account Data: Retained while your account is active
• Message History: Retained for service delivery and support purposes
• Completed Frameworks: Retained to track your progress
• Marketing Data: Retained until you withdraw consent7. Your Rights (GDPR)
You have the right to:
• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data
• Portability: Receive your data in a portable format
• Restriction: Limit how we process your data
• Object: Object to processing based on legitimate interests
• Withdraw Consent: For marketing communications and optional features
To exercise these rights, contact us at [email protected]8. Cookies and Website Analytics
Our website uses:
• Essential Cookies: For basic website functionality
• Analytics Cookies: To understand website usage (with consent)
• Marketing Cookies: For targeted advertising (with consent)
You can manage cookie preferences through your browser settings.9. International Data Transfers
When we transfer data outside the UK/EEA, we ensure appropriate safeguards through:
• Adequacy Decisions: Transferring to countries with adequate protection
• Standard Contractual Clauses: For other transfers
• Service Provider Guarantees: Requiring equivalent protection10. Children's Privacy
Our service is not intended for users under 18. We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will delete the information immediately.11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes by:
• Posting the updated policy on our website
• Sending notification via WhatsApp or email
• Updating the "Last updated" date above12. Contact Us
For privacy-related questions or to exercise your rights:
Email: [email protected]
Address: GIJU LTD, 7, Bell Yard, London WC2A 2JR, United Kingdom
For general inquiries: [email protected]This Privacy Policy complies with UK GDPR, Data Protection Act 2018, and WhatsApp Business Platform requirements.