INTRODUCING

Turn insights into action, for real behavioural change.

You don’t need another book. You need a system and a coach to Giju.

About Giju

Giju turns the world's most trusted personal growth concepts and frameworks into short, structured Builds you can actually follow through on.No summaries. No theory drops. Just clear, coach-guided action.

Built for Behaviour

Every Build is grounded in behavioural science; designed to reduce friction, build momentum, and turn action into habit.

Guided, not Gamified

You won't find badges or streaks here; just a calm, compassionate coach helping you implement what matters, one day at a time.

Your System, Your Way

Giju is modular and adaptive, helping you build your own personal growth system. One that fits your life, not someone else's template.

Join the phase II waitlist

How it works

Choose Your First Build

Pick a behavioural focus, like building discipline, and start with a short, structured Build, designed to integrate that concept into your real life.

Daily Guidance to Your Phone

Each day, your Al coach delivers a clear, actionable module and stays with you throughout the Build to offer compassionate support to keep you on track.

Self-Directed, System-Guided

You decide the direction.
Giju provides the structure; flexible Builds you can stack across topics or deepen in one area, shaping a system that's truly your own.

Reflect and Reinforce

Record and refine what you! learn. Turn your insights into principles to form the foundations of your own personal operating system for life.

Frequently asked questions

What is a Build?
A Build is a short, focused course that helps you apply one behavioural principle (like consistency, identity, or focus) to real life. Each Build lasts a few days and is broken into daily modules, designed to be clear, actionable, and easy to integrate into your day.⸻How does the AI coach work?
Your AI coach supports you through each Build with structured daily guidance based on behavioural science. It’s there to help you follow through; offering clarity, encouragement, and support if you stall. Not or robotic. Just a calm, consistent companion.⸻Do I have to follow a strict method?
No. Giju is flexible by design. We provide the scaffolding, you decide how to use it. Whether it’s pen and paper, voice notes, Notion, or a Word doc, the system adapts to you. What works for you, works for us.⸻Where does it all happen?
Each day’s module is delivered to your WhatsApp. You’ll also have access to a lightweight cockpit where you can browse Builds, track your journey, and reflect on what you’re learning. One login, no complexity, just the tools you need to build your system.⸻What makes Giju different?
We reduce friction wherever we can. No dashboards to wrestle with, no badges to chase. Just structured, research-backed support that fits into real life. No noise. No pressure. Just better days, one Build at a time.
⸻When can I join?
We’re currently finishing up beta testing with our first wave of early Builders, a small group of curious, committed users helping us refine the experience, improve the flow, and polish the product.
Join the waitlist to be part of Phase 2 and get early access before we open Giju to the wider world.